Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
The Five Keys to Value Investing by J. Dennis Jean-Jacques, ISBN 0071402314
The investing style that made Warren Buffett the world's wealthiest investor!
Strategies for Identifying Today's Best-Run Corporations--Then Buying Them for Pennies on the Dollar
As an investor, you don't buy stocks; you buy companies. "The Five Key Steps to Value Investing shows you how to ensure that the company you're investing in is solid and wellmanaged and, most important of all, worth more than you are paying.
J. Dennis Jean-Jacques, who made his name as an investment analyst working with legendary value investor Michael Price, presents in the form of a clear framework a time-proven value investing strategy for identifying well-run companies, then investing only in those that are undervalued. Find out here how today's best value investors: Obtain insights and information from a company's financial statement Buy strong, growing companies at a significant discount to their true values Identify and capitalize on events destined to spur stock price appreciation
Accomplished...
The Five Keys to Value Investing by J. Dennis Jean-Jacques, ISBN 0071402314
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The Book of Electric Grilling
Electric grills are extremely popular, low-maintenance kitchen appliances that can help cooks prepare healthful, low-cost meals. This collection of sizzling recipes for the popular electric grill includes simple, step-by-step instructions accompanied by full-color photography.
The Book of Electric Grilling
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Streetsmart Guide to Valuing a Stock: The Savvy Investors Key to Beating the Market by Gary Gray, ISBN 0071416668
Read This Book--and Know What a Stock is Worth "Before You Invest
Wall Street veterans know that the key to beating the stock market is to find, and buy, stocks trading at a discount to their true net worth. Yet, as recent events have proven, using the wrong valuation approach can be disastrous, often more dangerous than no approach at all.
"Streetsmart Guide to Valuing a Stock, Second Edition," introduces you to a simple and powerful valuation model that will help you calculate the true value of any stock and pay pennies on the dollar for some of today's most valuable companies. Anchoring stock valuation by using 10 proven principles of finance to help you intelligently manage your investments, this latest addition to McGraw-Hill's popular Streetsmart series will: Show you the secrets to buying undervalued stocks and selling overvalued stocks Guide you in managing the risk of investing in stocks Demystify the often-confusing steps in the stock valuation process Help you differentiate...
Streetsmart Guide to Valuing a Stock: The Savvy Investors Key to Beating the Market by Gary Gray, ISBN 0071416668
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Working with the Dreaming Body by Arnold Mindell, ISBN 1887078665
Drawing on a large number of case studies, practical applications of the Dreambody theory are described, instructing how to unfold symptoms and other somatic phenomena to reveal the dreamlike and mythical experiences that we usually discount in everyday life. These symptoms may not be merely sickness in need of treatment, but guides to meaning and fulfillment.
Working with the Dreaming Body by Arnold Mindell, ISBN 1887078665
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